Let's say you're into photography. With the array of cameras on the market, and if you don't have any content yet to justify your credibility to companies that offer their cameras for promotion, perhaps starting with digital products such as Photoshop, Lightroom, or any other videography editing programs would be easier to get your foot in the door.
Here's why:
Higher Commission Rates: This is a major advantage. Digital products like online courses, e-books, software, and templates have no manufacturing, storage, or shipping costs. This allows the creators to offer significantly higher commissions to affiliates, often ranging from 30% to 75% or even more. In contrast, physical products typically have lower commissions, often in the 4% to 15% range, because of the associated overhead costs.
Easier to Get Accepted: Many digital product creators and affiliate networks (like ClickBank or WarriorPlus) are more open to new affiliates. They often have less stringent requirements for your website traffic or social media following. Their business model is built on scalability, so they are motivated to have as many people as possible promoting their products.
Instant Delivery: The customer receives the product immediately after purchase. This can lead to higher conversion rates, as there's no waiting for shipping, and it also eliminates the logistical headaches of returns and exchanges for you as the affiliate.
No Inventory or Shipping:
As an affiliate, you're not a merchant, but with physical products, there can be a psychological hurdle of promoting something that has the potential for shipping delays, damage, or other logistical issues. With digital products, these concerns are non-existent.
Lower Barrier to Entry: It's often easier to create compelling promotional content for digital products. You can offer free samples, provide a limited trial, or create detailed tutorials and reviews without needing a physical item in hand.
The higher commission rates mean you need fewer sales to make a meaningful income, which is encouraging for a beginner. The lower barrier to entry for affiliate programs gives you a chance to build your skills and a track record before you approach companies that may have stricter requirements.
As you gain experience and build an audience, you can then expand into physical products if they align with your niche and interests. The most important thing is to choose products you genuinely believe in and can promote with authenticity, regardless of whether they are physical or digital.