This is the foundation. Choose a specific area of interest or a problem you want to solve.

It should be something that you're passionate about or knowledgeable in and ideally have a profitable market.

Imagine this:

You wake up on a Tuesday morning, and instead of dreading the day ahead, you're excited to jump into your work. Why? Because your work is your passion. It's something you genuinely enjoy, and you get to call the shots. That's the beauty of building a business around your own niche.

Maybe you're into sustainable living, or perhaps you're a whiz with vintage tech. Whatever it is, there's a community out there waiting for your unique perspective. And the best part? You get to set your own hours, work from anywhere, and truly be your own boss.

Now, finding that perfect niche might take some trial and error, and that's okay! Don't be afraid to experiment and pivot. The flexibility of having your own niche means you're never stuck. You can always refine your focus or explore new avenues as your interests evolve. It's about creating a business that fits your life, not the other way around.