CUSTOM EMAIL


Before we dive into email marketing, let's address your email name. A professional email, like yourname@yourcompany.com, appears much more polished than yourname@gmail.com. This is known as a domain-based, custom, or business email. You can set one up through services like Google Workspace or Microsoft 365, but also check if your website builder or domain registrar offers this feature, as many do.

  Email Marketing:

What is it?


Email marketing is basically when businesses send out emails to a group of people to let them know about new products, sales, or other updates. It's important because it helps businesses stay in touch with their customers and keep them interested in what they have to offer


Why is it important to me?

  1. E-commerce: Email marketing is a core driver of sales, customer retention, and brand building because you own the entire customer journey.


  2. Affiliate Marketing: Email marketing is an incredibly effective tool for building an engaged audience, nurturing trust, and then directing that audience to affiliate offers. It allows for a more personal and direct connection than just relying on social media or blog posts, which can lead to higher conversion rates for affiliate products.


How do i get people to sign up?


1. Offer Irresistible Incentives:

  • Exclusive Content: E-books, guides, checklists, templates, mini-courses, or behind-the-scenes access that's only available to subscribers. This is often called "gated content."
  • Discounts or Freebies: A percentage off their first purchase, a free sample, or a free trial of a service.
  • Contests and Giveaways: Run a contest on social media or your website where entering requires an email address. The prize should be relevant to your audience.
  • Early Access: Offer subscribers first dibs on new products, sales, or content.


2. Make the Signup Process Seamless:

  • Keep Forms Short: Only ask for the essential information (usually just an email address, maybe a first name for personalization). The more fields, the lower the conversion rate.
  • Clear Value Proposition: Immediately tell people what they'll get by signing up and why it's beneficial to them. Use clear, compelling language.


  • Strategic Placement:
  • Pop-ups: While some find them annoying, exit-intent pop-ups (that appear when someone is about to leave your site) or timed pop-ups can be very effective when used judiciously.
  • Embedded Forms: Place sign-up forms prominently on your homepage, blog posts (especially relevant ones), "About Us" page, and contact page.
  • Footer: A common and expected place for a signup form.
  • Checkout Process: Offer an option to opt-in for emails during the checkout process for e-commerce.

  • Mobile-Friendly Forms: Ensure your signup forms look and work perfectly on all devices.

3. Leverage Existing Audiences:

  • Social Media:
  • Link in Bio: Use tools like Linktree to have a direct link to your signup page in your social media bios.
  • Posts and Stories: Share snippets of your email content or promote lead magnets on your social channels, directing people to sign up.
  • Contests: As mentioned, social media contests are a great way to drive sign-ups.
  • Guest Blogging: If you write for other websites, include a compelling call to action in your author bio that links to your email signup.
  • Email Signatures: Add a link to your email signup page in your professional email signature.